Amazon Prime Day 2025

The ad is terrible.

Why is LeBron James involved? Why is he doing new hobbies? Why do I have to choose which hobby he is doing in order to make the ad time go faster? Why is a hibachi restaurant with strangers showing up? Why? It wasn’t clever, just annoying.

Over-saturation = burnout.

And most of all, when the run ad runs it breaks streaming platforms: the audio goes out and a manual restart of the main content is needed. Especially Pluto TV and Paramount.

Simply: I had items in my shopping cart but I didn’t check out.

What’s next?

Jed Bradshaw @JedBradshaw