The ad is terrible.

Why is LeBron James involved? Why is he doing new hobbies? Why do I have to choose which hobby he is doing in order to make the ad time go faster? Why is a hibachi restaurant with strangers showing up? Why? It wasn’t clever, just annoying.

Over-saturation = burnout.

And most of all, when the run ad runs it breaks streaming platforms: the audio goes out and a manual restart of the main content is needed. Especially Pluto TV and Paramount.

Simply: I had items in my shopping cart but I didn’t check out.

What’s next?

Great ad that shows Turtle Wax understands their target audience. Exploits the deep feelings of those passionate about their cars. Humorous, good feels, and the right amount of edge mixed with odd to make me remember.

A clever idea that makes me want to use their products.

Pampered